It's not a new question, as anyone who has shelled out for a FloTrack, RunnerSpace, or NBC Sports Gold subscription in recent years would tell you. But unlike those services, which charge a monthly/annual fee for access to a number of meets, this weekend's Sound Running Track Meet is following the boxing/pro wrestling model: a one-time $5.99 payment for a single event. All of that money -- after production costs are covered -- goes back to the athletes in the form of prize money.
Is pay-per-view a better model than subscription streaming services? Only time will tell, but it's exciting to see someone try a new idea.
And what will that $5.99 buy you? Well some of the biggest names -- Matthew Centrowitz, Elle Purrier, Trayvon Bromell -- will be competing during the ESPN TV window, which isn't behind the PPV paywall. But if you want to see Conner Mantz in the 10,000 tonight or Lopez Lomong and Sifan Hassan in the 5,000's tomorrow, you'll have to pony up. How many people will? We're eager to find out.
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